Carving out a unique brand

Each morning before the sun rises and each night after it sets, fifth-generation farmer Zach Johnson is hard at work.

Zach Johnson poses with his 100,000 subscriber plaque in front of his farming equipment. (Jared Rubado / Echo Press)

Zach Johnson poses with his 100,000 subscriber plaque in front of his farming equipment. (Jared Rubado / Echo Press)

Zach Johnson takes a GoPro selfie on May 14, 2017, in his tractor (Zach Johnson / Instagram @mnmillennialfarmer)

Zach Johnson takes a GoPro selfie on May 14, 2017, in his tractor (Zach Johnson / Instagram @mnmillennialfarmer)

Zach Johnson poses in his tractor before heading out to tend to his soybeans on June 6, 2018. (Instagram @minnesoyta)

Zach Johnson poses in his tractor before heading out to tend to his soybeans on June 6, 2018. (Instagram @minnesoyta)

With more than 2,500 acres of soybeans and corn to tend to, the full-time farmer goes through his day-to-day routine each season.

What makes him different from the next farmer is he has a camera in his hands at all times.

Johnson has branded himself as the "MN Millennial Farmer" and holds a media presence that aspiring content creators would dream of having. He has more than 215,000 subscribers on YouTube and 53,000 followers on Instagram.

Johnson lives with his wife and four kids three miles west of Lowry. The farm has been in business for over a century, and he has been the manager of the estate for the past 13 years. He and his dad work full-time while employing one part-time Lowry resident and three to four seasonal workers.

"My goal is to do a good job of managing it. I don't have any set goals, like having 100,000 acres or anything like that," Johnson said. "I just hope I'm a good manager. Hopefully I grow the farm and do it ethically, too. My goal is not to go drive the neighbors out of business. I want to manage a successful farm and get along with everybody while I do it." 

For full article, go to: Echo Press

Source, image(s), credits & more: Echo Press | Jared Rubado